Winter Solutions Endboard

An icy feel for this wintry endboard that gives a Harry Potter feel to proceedings.
All created in After Effects and good old Photoshop.

Design/Animation: Nick Haldane

Christmas 2011

Animation/Modelling/Design: Nick Haldane/Michael Lomon

Every year, QVC features a range of Christmas related promos which tend to follow a certain graphical style in line with that particular years theme.

As a starting point, we were referred to the QVC US style guide from 2010. Their promos heavily featured live action shots with knitwear patterns and naturalistic Christmas present labels used for title screens. Whilst incorporating their label ideas into various title screens, we felt we could really expand on the notion of knitwear and create something ambitious in the two weeks we had before deadline.

So here it is! Nick and I split the workload, both handling various modelling and animation tasks in 3DS Max before creating a batch of textures, tasty lighting and camera moves.

Whilst we hit a range of technical barriers and limitations (mostly render crashes), We are both pretty happy with the results - which took on a 50's B-Movie/Gerry Anderson feel somewhere towards the end. Unexpected but welcome!

Festive Cooking & Dining

Festive Cooking & Dining

Christmas is here at last with this endboard for an early seasonal promo.
Its based around the idea of a lovely cozy German Christmas market.
Made in 3DS max, with snow particles and inside light glow added in After Effects.

Design/Animation: Nick Haldane

Snakes & Letters Sting

Snakes & Letters Sting

Hot off the press, a brand new sting for a brand new game.
All done in 3DS Max, including the snakes which took a little while to model but turned out reasonably reptilian-esque.

Design/Animation: Nick Haldane

QVC Craft - July 2011

Animation/Design: Michael Lomon

A bit of painterly particle work to introduce QVC's craft product presenters. Bit of a challenge keeping things looking natural and 'organic' - but for a feel of free flying paint splashing around the presenters - I think we achieved a fun look. With a little more time and hardware, it would be great to further integrate flowing, liquid-esque
graphics with live action shots and on screen text.

All artwork/animation done in After Effects

Hoopla Sting

Hoopla Sting

Who loves Hoopla? I certainly do and to celebrate Hoopla coming to QVC we made a lovely 3d model of the Hoopla set. Has the word Hoopla ever been written so many times in a paragraph. Who the Hoopla knows.

Design/Animation: Nick Haldane

Crafting on Trend

Crafting on Trend

New promo for Craft. No real concept for this. Just tried to shove as much of the product in as possible.
In other news, Mike Lomon and myself came second in the summer party boat race. To be fair we were by far the fastest and had it not been for a poor start in the final would have won by miles.
Robert Facey has now paid me back.
I managed to help big Dave Lumsden fulfill his dream of flying solo.
I remain the best at ping pong in graphics probably.

Design/Animation: Nick Haldane