Diamonique Spectacular

Camera tracking in Mocha was bloody useful in this Daliesque promo.
Sadly no Ocelot called Babou.

Design/Animation: Nick Haldane
Producer: Paul Burns

Around the World in 80 Gems

Using just stills and Trapcode Particular, we've created quite the gem of a global adventure.
Sadly no Michael Palin.

Design/Animation: Nick Haldane
Producer: Rob Watkins

Grand Opening

Client: QVC Producer: Anna Kersey Animation/Design/Edit: Michael Lomon

Anna had decided upon a 'circus' related brief which would be a full 30 seconds of graphics, using various colourful characters to transition between brand logos.

With only a five day deadline from concept to final render - I had to keep things pretty minimal. Style influences included Jiri Trnka's excellent 1951 Merry Circus and a fair few vintage circus posters. All elements were drawn and animated in After Effects with the exception of a couple of Cinema 4D assets such as the invitation at the beginning.

European Tour 2012

Client: QVC Producer: Rob Watkins Animation/Design/Edit: Michael Lomon

Following Rob's clear and concise storyboards, we follow our leading lady as she journeys across Europe, encountering (conveniently it must be said) plenty of QVC sold products and a little romance to boot!

Everything in this promo was drawn and animated in After Effects. With only five days to complete, it was a bit touch and go. We limited our product range and I had to reign things in a bit in terms of environmental/character detail. However with the freedom to introduce transitions and explore some character animation, this was a very rewarding project for me and I hope some of that enthusiasm shows in the final promo.

QVC UK Graphics Showreel 2012

QVC UK Graphics Showreel 2012 from michael lomon on Vimeo.

2012's cream o' the crop from us graphics folks here at QVC HQ Chiswick.
Featuring work from Nick Haldane and Michael Lomon

Amazing Space

Client: QVC
Producer: Jeremy Elman
Animation/Design: Michael Lomon

Something a little different here - employing a bit of honest to goodness drawing skills, we were going for a live drawn, infomercial feel for this promo. There were various difficulties to overcome for Amazing Space. I'm sure there are many ways of executing and filming this kind of thing, all with their own pros and cons. The method we chose involved making a preparatory sketch of the whole layout, which I kept to hand when drawing each individual scene live on a white board, whilst a stills camera was secured directly above, shooting a frame every second. I then composited each scne together in After Effects and added a few textures to the products.

The main issues we had, involved my unsightly red hands - pale arms combo and the question of how to comp animated objects into the scene, under my hands. Flat, even lighting was also something of a challenge and the resulting difficult 'key' of my hand has resulted in a slightly murky colour grade which can't be balanced without a lot of rotoscoping we simply don't have time to do.

Still - Fun for me to spend a day drawing.

All In The Game

Animation/Design: Michael Lomon
Client: QVC Animation/Design: Michael Lomon

Wide open brief, 1.5 days to complete Gameshow title graphic - Getting jiggy with Cinema 4D.