Mid Season Clearance

Producer: Paul Burns
Animation/Design: Michael Lomon

Simple but colourful animation to add a bit of drama to QVC's sale. We kept things broad as there are so many product ranges involved. A tight palette helped keep the piece flowing.

All artwork/animation done in After Effects
3.5 Days design/animation work

Best of British

Best of British
Sometimes we end up re-jigging a bit from out initial concepts. Having originally gone for a more illustrative, eccentric approach to 'Britishness' - we decided on a cleaner, more iconic style.

1.5 Days design/animation work

Animation/Compositing/Design: Michael Lomon