Christmas 2011

Animation/Modelling/Design: Nick Haldane/Michael Lomon

Every year, QVC features a range of Christmas related promos which tend to follow a certain graphical style in line with that particular years theme.

As a starting point, we were referred to the QVC US style guide from 2010. Their promos heavily featured live action shots with knitwear patterns and naturalistic Christmas present labels used for title screens. Whilst incorporating their label ideas into various title screens, we felt we could really expand on the notion of knitwear and create something ambitious in the two weeks we had before deadline.

So here it is! Nick and I split the workload, both handling various modelling and animation tasks in 3DS Max before creating a batch of textures, tasty lighting and camera moves.

Whilst we hit a range of technical barriers and limitations (mostly render crashes), We are both pretty happy with the results - which took on a 50's B-Movie/Gerry Anderson feel somewhere towards the end. Unexpected but welcome!