Grand Opening

Client: QVC Producer: Anna Kersey Animation/Design/Edit: Michael Lomon

Anna had decided upon a 'circus' related brief which would be a full 30 seconds of graphics, using various colourful characters to transition between brand logos.

With only a five day deadline from concept to final render - I had to keep things pretty minimal. Style influences included Jiri Trnka's excellent 1951 Merry Circus and a fair few vintage circus posters. All elements were drawn and animated in After Effects with the exception of a couple of Cinema 4D assets such as the invitation at the beginning.

European Tour 2012

Client: QVC Producer: Rob Watkins Animation/Design/Edit: Michael Lomon

Following Rob's clear and concise storyboards, we follow our leading lady as she journeys across Europe, encountering (conveniently it must be said) plenty of QVC sold products and a little romance to boot!

Everything in this promo was drawn and animated in After Effects. With only five days to complete, it was a bit touch and go. We limited our product range and I had to reign things in a bit in terms of environmental/character detail. However with the freedom to introduce transitions and explore some character animation, this was a very rewarding project for me and I hope some of that enthusiasm shows in the final promo.

QVC UK Graphics Showreel 2012

QVC UK Graphics Showreel 2012 from michael lomon on Vimeo.

2012's cream o' the crop from us graphics folks here at QVC HQ Chiswick.
Featuring work from Nick Haldane and Michael Lomon