Battersea Power Station High Wire Act!

Not something you see everyday from your average staff cafe...

What makes good design? | Paola Antonelli | Big Think

What makes good design? | Paola Antonelli | Big Think

U.S Craft Designers

Producer: Kevin Andrews

Design/Animation: Michael Lomon

A fun promo spot recreating a journey by rail to a 'hand crafted' slice of Americana.

The main challenges involved creating the sense of a living city with restricted time to draw up unique elements and compositing our actress into this cartoon world without upsetting the rough cut/pastel charm of the backgrounds.

Following Kev's initial storyboards, which set the pace and positioning accurately, the project flowed naturally with less visual hiccups than I anticipated.

5 Days work drawing up elements, animating, compositing and editing.

Saatchi Gallery Visit...

Another trip up the road for us to the brilliant Saatchi Gallery, King's Road, London. Some of the highlights included paintings by Robert Fry, Toby Ziegler and Jonathan Wateridge. If you're in London this free public gallery is too good to be missed...
A choice selection of the finest cuts (IMHO) below...

 Dan Perfect:

 Nicholas Byrne:

 Luke Rudolph:

 Jonathan Wateridge:

 Robert Fry:

 Robert Fry:

 Toby Ziegler:

 Tessa Farmer:

PROMO UPDATE: Beauty Day

BEAUTY DAY

Producer: Nigel Cole-Bowen
Design/Animation: Michael Lomon

Nigel was after a Bond style promo, with a range of seamless transitions and something of a decadently elegant mood. Some of our sample products were to feature as active environmental elements for the models to interact with.

All products were shot against green screen, whilst the models took part in a wire shoot for the gravity defying section of the promo.

PROMO UPDATE: Craft Day

CRAFT DAY
Producer: Jason Clifford
Design/Animation: Michael Lomon


Jason's initial concept was to incorporate a Haynes manual, via a flight safety instructional leaflet into a light hearted QVC Craft Day Promo. I brought in a Grange Hill title sequence vibe for the simple animation and pan/scan movement.


Drawn up in Illustrator, we decided to feature simplified versions of existing products to personalise the visuals. Animation in After Effects was kept simple - just a few dissolves between images for a vintage 'limited animation' feel.


Mike