PROMO UPDATE: Craft Day

CRAFT DAY
Producer: Jason Clifford
Design/Animation: Michael Lomon


Jason's initial concept was to incorporate a Haynes manual, via a flight safety instructional leaflet into a light hearted QVC Craft Day Promo. I brought in a Grange Hill title sequence vibe for the simple animation and pan/scan movement.


Drawn up in Illustrator, we decided to feature simplified versions of existing products to personalise the visuals. Animation in After Effects was kept simple - just a few dissolves between images for a vintage 'limited animation' feel.


Mike