U.S Craft Designers

Producer: Kevin Andrews

Design/Animation: Michael Lomon

A fun promo spot recreating a journey by rail to a 'hand crafted' slice of Americana.

The main challenges involved creating the sense of a living city with restricted time to draw up unique elements and compositing our actress into this cartoon world without upsetting the rough cut/pastel charm of the backgrounds.

Following Kev's initial storyboards, which set the pace and positioning accurately, the project flowed naturally with less visual hiccups than I anticipated.

5 Days work drawing up elements, animating, compositing and editing.